Ah, the hangover. That oh-so-not-delightful flipside of all the fun you had at the bar or the party last night. The aching headache, the parched mouth, the roiled stomach, the all-around miserable sluggishness and malaise: A mean hangover never fails to ruin the morning—if not the whole day—after, and often inspires a (short-lived: the average person loses months of their life to hangovers) vow to never again down a beer or a glass of bubbly.
Here at Toast!, we’ve taken square aim at the hangover by drawing upon the latest science to come up with a fun, gummy solution that targets the real causes of that post-drinking punishment. Here’s the basic story behind our gummies, your new best friends out on the town!
The Birth of a Hangover
Most hangover sufferers still attribute the hit-by-a-ton-of-bricks feeling they experience after a night out to dehydration. But the latest research suggests this isn’t a primary cause of hangovers (though it certainly can be a side effect of drinking, as anyone who has ever had a few beers knows alcohol makes you pee more).
As Dr. Joris Verster, a leading researcher on hangovers and the founder of the Alcohol Hangover Research Group, puts it “drinking a lot of water may reduce your thirst, but it will not take away a hangover’s misery.”
Instead, hangovers appear to be quite similar to another common malady: the flu. Think of how you feel when you have a flu. You’re nauseous. Your head and body hurt. You’re tired. It’s a lot like a hangover. And none of those symptoms are caused by the flu virus itself! Instead, you feel that way because your immune system is doing everything it can to fight off the flu virus that is spreading throughout your body.
Recent research has shown that a hangover functions quite similarly. When you drink alcohol, your body breaks it down in two steps. When both steps are done the alcohol has been turned into a completely harmless compound called acetate. Unfortunately both alcohol and the product of the first step of breaking it down, a nasty compound called acetaldehyde, are toxic to the human body. Both are also easily absorbed into the bloodstream, allowing them to travel throughout your body. This results in inflammation in your liver, stomach, brain, and throughout your body.
As Dr. Verster explains, “Acetaldehyde and ethanol are both toxic substances. When they are present in the body, this can elicit an immune response.“
So your body begins to mount a defense to this perceived attack, though the “attack,” of course, is just you having a blast with a few adult beverages involved. And because alcohol and acetaldehyde are traveling throughout your body, just like a flu, your immune system sends defenders to your brain, to your stomach, and throughout your body. The result the next morning? All those pleasant hangover symptoms we all love so much.
Toast! Gummies to the Rescue
Toast! Before You Drink gummies aim to avoid this entire process. Unlike products that focus on dehydration or other debunked theories, let alone the poor-performing (and often pretty gross) home hangover remedies like wolfing down raw eggs or pounding pickle juice, our gummies are designed to stop the body’s immune response from ever happening.
These “adult gummy bears” of ours accomplish this two ways. First, our gummies are designed to help your body break down acetaldehyde. Your body uses a compound called glutathione to help dismantle acetaldehyde. Unfortunately, it’s limited in supply and your body can’t produce it fast enough, so as you continue to drink your body can’t keep pace, and acetaldehyde levels rise. Our gummies are loaded with green tea and milk thistle extracts that help ramp up your glutathione levels. They’re also packed with n-acetylcysteine (NAC), a precursor to glutathione which allows your body to keep producing a steady supply of glutathione to break down acetaldehyde as you enjoy another round or two.
Before You Drink gummies are also packed with powerful anti-inflammatory ingredients. Clinical research has shown that milk thistle extract, green tea extract, prickly pear extract, and NAC all reduce inflammation when drinking, helping protect not just your liver, but also your brain and your heart. In fact, prickly pear has been clinically shown to help reduce hangover symptoms by itself thanks to its anti-inflammatory prowess (https://www.ncbi.nlm.nih.gov/pubmed/15226168). This two pronged approach helps your body process alcohol as efficiently, and with as little inflammation, as possible. In so doing, your body never thinks it;s under attack, the immune system isn’t provoked into responding, and your next morning is a whole lot more pleasant.
And it all comes in a super-fun gummy to boot, about as far from an intimidating glass of “prairie oysters” as you can get. So if you don't want to waste a day to the slow burn, the secret agent, and the other common types of hangover, pop some Toast! gummies at the start of your evening (or, if you forget, before you hit the sack), and boost your body's response to alcohol. And hey–don't forget to share!
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Make the most of your time, and get yourself a carton of Toast! gummies today!